In this campaign, the client wanted a unique way to appeal to dealers they were trying to attract. The Film Noir approach allowed us to add humor as well as information. Our tough guy detective informed the dealers of the advantages of the product via a ÎCase Journalâ of bullet-pointed info, while the advances of the ÎFemme Fataleâ who was constantly knocking at his windows and doors was rebuffed by the excellence of the product.