There are countless factors that must be managed for any direct mail program. The message, the creative, the list, etc, All those elements and more must be right on target. Fundamentally, having said all that, when you break it down, there are two ways to gain traction in direct mail. The "Wow" factor or with frequency. What is best for you depends upon your distribution, product and other factors. At DHX we have successfully produced many campaigns and can produce results for you.