Jeff has used a combination of writing and design talent to serve a diverse list of clients such as Kaiser Permanente, Levi-Strauss, Johnson & Johnson, Harry & David, Nike, Genoa Restaurant and many others.

He believes in a collaborative creative process that includes the client as a critical part of the team, and relies on the client's intimate knowledge of their business for insight and inspiration. His sincere hope is that his work doesn't reflect his personal style but is appropriately designed to communicate.

Most of all, he believes that good ideas are the key to having a successful outcome.